We where reach by the Rkpeople agency to develop some videos for their client Fluocaril behind the campaign “El depredador de las caries”.

All the videos where made by stop motion techniques on a frame by frame animation videos, where some little mouths that are happily in the jungle eating while being attacked by toothpaste, recreating its characteristics such as being “the predator of cavities”, “12 hours of protection” and “the bifluorated attack”.

AGENCY: RKpeople / CLIENT: Fluocaril / Year: 2022

> STORYBOARDS AND SKECTHES

> EL DEPREDADOR DE LAS CARIES

> PROTECCION 12 HORAS

> ATAQUE BIFLUORADO

WEBSITE MAIN KEY VISUAL masters↓

MAKING OF BEHIND THE SCENES↓

Credits

Director and stop motion: Noelia Lozano

Art direction: Noelia Lozano

Agency creatives:

Directora de Arte: Ana Vences 
Redactor: Fabio Escolar  
Directora de Cuentas: Alba García 
Ejecutiva de Cuentas: Raquel Ruiz 
Director Creativo Ejecutivo y de Estrategia: Felipe Ramos