MEMPHILEXTRIC

We where reach by Craftww to direct a life action video for the client Winalot and the campaign FISH-A-LOT for their fridays suppers new product. For the project a real set was created in which our protagonist, a golden border collie, and his owner immerse themselves in a surreal world of their product label recreation. Life action shooting was mixed with papercrafts stop motion aniamation and VFX effects.

AGENCY: CRAFTWW / CLIENT: WINALOT / Year: 2024

WEBSITE MAIN KEY VISUAL MASTERS ↓

STORY BOARD AND APPROACH↓

The concept and idea of the video is to generated a real set that recreates the label product magic enviroment where our protagonist the dog and its owner are sumerged. We will have a blue chroma in the background to be able to add the sky and clouds in post production and animate it separetly. Likewise the fish and tank will be recreate in real and the inside of the tank elements, the papercrafts fish and plants will be animated separatly in stop motion and added in pospo with some other VFX elements as water caustics, bubbles and waves effects.